A white paper on current trends and challenges of the pharmaceutical industry. Results of an industry survey published by Cegedim Relationship Management.

The most recent evaluation performed by Interbrand on the top 100 global brands in 2013.

Should you spend on making your brand promise through advertising or on keeping the promise by ensuring that your product deliver what customers want? A publication by Bain & Company

With all the attention organizations are placing on innovating around data, the rate of change will only increase. So what should you expect to see? A point of view from Tableau Software.

Advocates are the new authorities in town. Advocacy marketing can bring companies and customers much closer together in ways that will benefit both parties. Consider embracing this powerful source of

Multinationals are flocking to take advantage of the opportunities, but long-term success is by no means assured.Three themes will shape China’s health-care market.

Powerful trends are forcing changes in how health care will be conceived and delivered in the decades ahead. The editors of HBR have compiled a list of 12 megatrends that will dramatically change how

An approach to managing product portfolios so companies stay ahead of change.
A publication by Booz & Co.

Better products with more satisfied customers using higher prices and lower costs to make products more profitable, is this possible? If yes, how?
A publication from Roland Berger Strategy Consultants

Western Europe, the world’s new test market for focused growth strategies. A publication by Bain & Company.

The 2012 BCG 50 Chinese Global Challenges.

The report examines companies and innovation through the lens of what gives successful innovators their edge. A publication from The Boston Consulting Group.

The State of the art of innovation in leading industries. A publication by the Boston Consulting Group.

A white paper published by The Boston Consulting Group.